Monday, August 20, 2012

Video 4 of 4: Strategies for Early Stage Companies to Be Successful at Trade Shows & Conferences

I was recently invited by the team at Docstoc to participate in their "expert" video series, meant to help small business owners, entrepreneurs, and individuals. This is part 4 of 4.

In this last video, I bring up ways for startups to be effective at trade shows:
  • Don't get a booth.  Expensive: space, booth itself, manning it, etc.
  • Find out who will be there; identify those who you'd like to meet
  • Craft a persuasive e-mail asking to meet briefly.  Make it personal.
  • Private room, Coffee shop

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