Video 4 of 4: Strategies for Early Stage Companies to Be Successful at Trade Shows & Conferences

I was recently invited by the team at Docstoc to participate in their "expert" video series, meant to help small business owners, entrepreneurs, and individuals. This is part 4 of 4.



In this last video, I bring up ways for startups to be effective at trade shows:

• Don't get a booth.  Expensive: space, booth itself, manning it, etc.
• Find out who will be there; identify those who you'd like to meet
• Craft a persuasive e-mail asking to meet briefly.  Make it personal.
• Private room, Coffee shop